Doe Deere immigrated to the U.S. at 17 with her mother and sister and spent two years living in homeless shelters, doing odd jobs and receiving help from kind strangers. Working hard, staying true to herself while she takes risk, has led to a career as an entrepreneur who stays strong in the face of adversity.
She started her first foray into entrepreneurship while living in New York. While in a rock band with her husband, she’d work on the side sewing new clothes or revamp old clothes. Selling them on eBay under Lime Crime, a punky, trendy rebellious fashion line. While modeling her clothes, she became well-known for her makeup looks.
Lime Crime Cosmetics-Makeup for Unicorns
Which led to her first business, Lime Crime Cosmetics (08), a vegan and cruelty free cosmetics brand makeup line known as makeup for ”unicorns”. Knowing some colors are hard or impossible to come by, she wanted to make it possible for other girls to experiment more with color.
So her husband Googled manufacturers, managed to find one willing to take a risk on a new company, leading to their first order of 1,000 pieces. All 1,000 pieces sold out in a week.
Do Deere ran the company with her husband for 10 years before selling it and transitioning to her new, vintage, heirloom jewelry line, Poppy Angeloff.
Poppy Angeloff Jewelry Company
The idea came to Doe Deere after she found some old family heirlooms. Loving the look, she did some research in jewelry design and its history, found she loved the Victorian Era style. With some encouragement from her sister, she launched her new jewelry line, Poppy Angeloff.
Launched in the fall of 2018, Poppy Angeloff’s slogan is ”designed for Victorian Girls living in the modern world”. It’s all about creating high quality, heirloom-worthy jewelry that’ll be enjoyed and even passed down to future generations.
Doe Deere’s process is simple. Appreciate your audience and your customer. Be passionately driven in all you do. Always take the risk because you’ll never know if your idea will work unless you try it.