The decision to drop out of college and begin a new business is not one the entrepreneur Jojo Hedaya took lightly, but it was one he threw himself into at full force. Jojo Hedaya was just a few months short of completing his degree at Brooklyn College when he dropped out after hitting on the idea for Unroll.me with business partner Josh Rosenwald. Steering clear of the traditional ideas of starting a business has served Hedaya well over his short career. Instead, he trusts his instincts and looks to carve out a new path for those who follow into the startup sector.
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During his time at Brooklyn College, Jojo Hedaya had become one of the most important members of the student body reaching the position of Student Government Vice-President. After struggling to find emails from his friend and potential business partner, Rosenwald, Jojo Hedaya decided to create a new service designed to provide a single message containing all the subscribed emails arriving in his inbox. Just two months after starting their business, Hedaya and Rosenwald released the first version of their email subscription service to great fanfare in publications such as LifeHacker and The Next Web.
Long hours were spent perfecting an alpha version which Jojo Hedaya now admits did not work well but raised the profile of the startup and attracted serious investment. Upon reaching one million subscribers, the New York resident and the partner he met during a study abroad trip to Israel decided to sell their company. Hedaya decided to remain with the company and help guide it into the future because of his love for the company he helped create.
Pushing himself to achieve success has driven Jojo Hedaya to find new success with Unroll.me and led to his decision to take on speaking engagements with startup exhibitions and gatherings. Building Unroll.me without the aid of outside investors has given Jojo Hedaya the ability to rely on his own instincts and stretch a little to achieve a lot. Even with the backing of the giant Slice Corporation, Hedaya and Rosenwald refuse to change their outlook on how the company should be run for maximum success.