Steve Lesnard, Digitalized Marketing

Digital and online platforms have changed the way brands market their products. Most businesses are now focused on marketing their products on social media platforms and using digital mediums instead of traditional outdoor advertising and word of mouth. The use of digital mediums for advertising has numerous benefits. However, Steve Lesnard believes that not every brand knows how to use these digital mediums for effective marketing. Most brands do not leverage digital mediums properly, and this does not produce positive effects for the brands. Steve Lesnard believes the brands that leverage digital mediums properly are those that place the needs of the consumers first and the only priority. Also, brands that use a clear strategy that outlays clear benefits are often successful.

Steve Lesnard has come up with two principles that brands can use to leverage digital mediums effectively. The following are the two principles.

  1. Keep it simple to make it memorable

A good marketing strategy is one that is simple and understandable. A brand should aim at having a clear strategy where the story is right, and consumers can easily comprehend it. Most consumers go for products that have outlined clear benefits and use simple slogans that are memorable. Simple slogans are more memorable because they are short and straight to the point. The slogan also communicates to consumers the value of the product and what they receive from purchasing it. An exceptional example of a brand that has used this principle is iPod through their slogan.

  1. Bring it to life, Make it real

This principle focuses on the consumer and Steve Lesnard advices brands to bring their products to life. Some of the elements that a brand can focus on to bring a product to life include how to use it, what it does and how does it look on the body. For instance, if one is marketing coolers, the video production needs to show how the consumer would use it in their day to day life. This means showing how it can cool and warm water and how one can enjoy cold water after a long day. This alone brings the product to life.

Mathew Fleeger: The Face behind the Growth and Expansion of Gulf Coast Western Limited

Mathew Fleeger commonly appears on some of the top-most lists that contain business professionals who have excelled in their areas of expertise. It is his role in the growth and expansion of Gulf Coast Western that has brought him to the limelight. Gulf Coast Western Limited is a Joint Venture organization that is highly involved in oil and gas exploration. The company has recorded significant growth rates over the last few years, which can only be associated with his input.

As the chief executive officer and the president of the exploration company, Mathew Fleeger is highly respected due to his know-how in the oil and gas industries. He has been in this industry for several decades, which means that he knows ins and outs of the business. His expertise in the oil and gas industry can be measured by the fact that Gulf Coast Western has been in this industry for longer period and only records profits in each year.

Gulf Coast Western, under the guidance of Mathew Fleeger has been able to expand its operations from Texas to other parts of the United States. The company, which started its operations in 1970, has been moving from one oil field area to the other, with the aim of acquiring large parcels of land that could enhance its wealth and operational capabilities. Moreover, the company has been able to acquire significant stakes in other oil and gas exploration companies.

Mathew Fleeger does not only have expertise in oil and gas industry but is also well-versed in operations in other sectors around the world. He has significant knowledge in the management of a company through formulation and implementation of long term strategic plans. It is through excellent and knowledgeable organizational management skills that Fleeger has been able to expand Gulf Coast Western to other regions around the country.