Alex Pall and Andrew Taggart have transcended what it means to be a production team. Most production teams never see fame, merely existing in the music industry as other people benefit from their musical creations. As soon as the first song was released from The Chainsmokers, the group that consists of Pall and Taggart, everyone knew that they were something special.
The song “Closer” further cemented The Chainsmokers into legendary status. Despite their success, even as a production duo, The Chainsmokers wanted more. So with “Closer,” a dramatic change was made to the team: Andrew Taggart started singing.
Alongside Halsey, Taggart performed a heartfelt duet about two young adults who had just moved away together. The song reflects the current status of many young people in America, so it is no wonder it has accumulated over 2 billion views on Youtube. The song is complimented by visuals consisting of lyrics on screen and visualizations that enhance the song.
After “Closer” hit airwaves, Alex Pall and Andrew Taggart had an interview where they discussed their fans, their music, and their future.
Alex Pall talked about how The Chainsmokers are able to relate to their fans, directly attributing Instagram for the ease of communication. As most already know, Instagram is all about sharing pictures and short videos. This allows Alex Pall and Andrew Taggart to know exactly who their fan base is. Dance music attracts a typical crowd, but due to their hard work, The Chainsmokers have been able to branch out.
“We’re seeing places like the Philippines and South Africa,” said Pall in regards to where their fans are located at. He also explained that they do best between the ages of 16 and 25, like most dance music, but they also have a fan base that consists of people under 16 and people over 25. Surprisingly, Pall says that their fan base is pretty split between girls and guys.
The Chainsmokers consist of Andrew Taggart and Alex Pall and are burning up the Billboard’s new Dance 100 list. The duo formed in 2012 in New York City and began playing remixes of indie music. In 2014 they performed live for the first time at Terminal 5. Their music has been met with mixed reviews but their sound is always distinct and unique. The band has listed various artists for giving them inspiration which include Blink-182, Taylor Swift and Pharrell Williams. One of their more recent collaborations was released as a video in February 2018. The video starts out pleasant and almost serene as we hear the artists singing in a homelike atmosphere. But keep watching and you’ll never forget the ending and will probably have a hard time seeing the characters in the same aforementioned light. It reminded me of the first time Michael Jackson’s Thriller was released on video. It has two completely different feelings, calm in the beginning and mesmerizing and terrifying in the end. In March of this year, the group was honored for their accomplishments at the iHeart Radio Awards. They received Best Collaboration, Dance Artist of the Year and Dance Album of the Year. The ASCAP Pop Music Awards, nominated and awarded the Chainsmokers with the Most Performed Song of the year. The duo performed at the Ultra Music Festival in Miami, where the crowd was unexpectedly surprised with the additional performance of Halsey. They currently have had two songs that have gotten one billion streams on Spotify. The Chainsmokers are smoking their competition on the charts and are always keeping their fans guessing as what their next collaboration will be. They may have been under the radar when they began their career but they are definitely seen and heard when it comes to the music industry.